Below is a letter I wrote today in response to a CBS affiliate manager in Roanoke, Virginia, who told a member of the AFA network that if a station chooses to air one advocacy ad (e.g., the Tim Tebow ad) they must be prepared to air any and all advocacy ads (e.g., an ad promoting abortion or a homosexual dating service.)
One of our constituents was kind enough to forward on to us your reply regarding the airing of advocacy ads.
I'd like to kindly challenge you on one point. You expressed that once one advocacy ad is aired, you have some kind of moral obligation to air all advocacy ads. But I'm quite sure you do not believe this in practice, for I'm guessing you would turn down an advocacy ad for the KKK or for neo-Nazis and feel quite correct in doing so. Please correct me if I am wrong.
Now what this means in practice is that if an ad represents a morally objectionable point of view in your judgment, you rightly feel quite free to reject the ad.
The bottom line here is that ads that promote abortion promote the practice of putting an innocent human life to death. Ads that promote the normalization of homosexual behavior promote behavior that is so dangerous and unhealthy that the FDA - hardly a right-wing religious organization - will not allow a man to donate blood if he has had sex with another male even a single time since 1977.
According to the CDC (again, not a right wing organization), homosexual behavior is the single greatest risk factor in acquiring HIV/AIDS. The second highest risk factor is IV drug use. You surely would not accept an ad that promoted IV drug use, but homosexual behavior is even more dangerous than that.
This would put you on solid moral, social and cultural ground to reject any such ads. An ad that celebrates life can hardly be considered the moral or social equivalent of an ad that promotes the death of unborn children or a dangerous and destructive lifestyle.