Walmart, P&G, produce family-friendly film for TV. Watch 'Secrets of the Mountain'

It's not often we have good news to announce regarding television programming.

April 15, 2010

I'm excited to tell you that Walmart and Procter & Gamble have joined in an effort to produce a rare milestone - a family friendly movie on prime-time TV this Friday evening (April 16), on NBC at 8pm/7pm Central.

Secrets of the Mountain is the debut product in Walmart's Family Moments campaign. It is not a Christian film, but it promotes wholesome family values in a positive manner, has no objectionable content and is totally family-friendly. A Wall Street Journal article in February reported that Procter & Gamble spent more than $4.5 million to produce the film and Walmart purchased rights to be the presenting sponsor.

This two-hour action/adventure film focuses on a single mother who takes her family to visit a mountain cabin she has inherited from an eccentric uncle. But when they arrive, they quickly learn that the mountain is much more than it seems. It's an edge-of-the-seat thriller that reminds us that when times are tough, families don't run away from their problems - they run back to each other. As the story unfolds, the characters display positive traits such as honesty and perseverance - things that are important to pass on to our children.

This movie is action-packed and well-produced. It evokes images of Indiana Jones style adventure. Watch the trailer now.

By showing the networks and the movie's corporate sponsors (in this case Walmart and Procter & Gamble) that this type of entertainment is wanted and appreciated, we'll have the opportunity to change the future of entertainment. This means there will be more movies and TV shows your family can enjoy together. We simply need to show that there is an eager audience waiting!

I encourage you and your family to make it a "family movie night" by enjoying "Secrets of the Mountain" together, this Friday, April 16, at 8/7c on NBC.