Take Action: Dick's Sporting Goods snubs Christmas
Dick's has purposely banned Christmas in its advertising for years.
November 19, 2010
If you go into a Dick's Sporting Goods store, don't look for "Christmas." It won't be there.
You won't find it in their newspaper inserts or on their website either. As for their television commercials...forget it. Ironically, Dick's website makes a big deal out of its "Holiday Shop." Complete with bows, ornaments and trees. But it's not Christmas, it's "holiday."
In our research of the Top 100 retailers in America, Dick's advertising is likely the most "anti-Christmas" of all. We looked high and low for "Christmas" at Dick's, only to find they couldn't care less if they offend you and other Christians.
Sure, Dick's wants you to buy their products...but no retailer in the nation has appeared to go out of its way to snub "Christmas" more than Dick's. (You might rarely find it as a manufacturer's item description)
AFA has tried repeatedly to meet with Dick's Sporting Goods. Unfortunately, they have chosen to ignore our calls and registered letters addressed to company president Joseph Schmidt.
AFA is calling for a nationwide boycott of Dick's Sporting Goods stores now through December 25.
Let Dick's know you are offended by their complete disregard for "Christmas" and will boycott their stores this season.
Email Dick's Sporting Goods president Joe Schmidt, then call and share your concern with him personally at 724-273-3400 (ask to be connected to his office).
||Email Dick's Sporting Goods president Joe Schmidt