Scrooge Alert: Boycott Gap, Old Navy and Banana Republic this Christmas

November 19, 2012

AFA is calling for a limited two-month boycott of Gap, Old Navy and Banana Republic, the three stores owned by San Francisco-based Gap Inc., over the company's censorship of the word "Christmas."

For years, the Gap companies have refused to use the word Christmas on their websites, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.

Need proof? Go to or and type "Christmas" in the search bar. As of today, the websites bring up zero results. In fact, Old Navy's site gives an error message.

You'll find "holiday" picks, "holiday" wonderland, "holiday" anthem and a "holiday" gift guide, but you won't find "Christmas."

Gap and Old Navy are censoring the word Christmas, pure and simple. Yet the company wants all the people who celebrate Christmas to do their shopping at their stores. Until Gap proves it recognizes Christmas by using it in their newspaper, radio and television advertising or in-store signage, the boycott will be promoted.

In the past AFA has played a part in convincing other retailers to change their approach. But at Gap and Old Navy, it's "Bah, Humbug!"

Take Action

Sign the Boycott Gap Pledge. AFA will regularly update Gap on how many people have signed the pledge.

Follow up with a phone call. Calling the corporate office does no good. You have to wade through a myriad of prompts and still won't get to a live person.

We recommend you call your local store manager and politely let him know you won't be shopping his store. Ask him to pass your comments along to the corporate office.

Take Action Now Sign the Boycott Gap Pledge Now!