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Contact: Jan Bryan
November 24, 2009
AFA Suspends Gap Boycott Until Friday - Victory in War on Christmas
The American Family Association is suspending its Christmas season-boycott of Gap, Old Navy and Banana Republic pending the debut of a new Christmas-themed commercial this Saturday, Nov. 28.

Gap's Vice-President of Corporate Communications, Bill Chandler, informed the AFA via email that Old Navy's new commercial "has a very strong Christmas theme."

"As a gesture of our 'good will to men,' we have decided to suspend our boycott of Gap and its divisions until we see the content of this new commercial," said Bryan Fischer, the AFA's director of issues analysis. "We firmly believe that Gap is responding to an enormous amount of pressure from the AFA network. It looks like Gap has finally decided that a recession is a bad time to take a principled stand on secularism and alienate a huge percentage of their customer base. We're happy that they're apparently keeping Christ and Christmas in the Christmas season."

Added Buddy Smith, the executive assistant to Tim Wildmon, the president of AFA, "Gap cheapened the meaning of this holy day in their most recent commercial by putting it on the same level as Kwanzaa and the winter solstice. But, because of the importance of Christ's influence on the world in general and America in particular, celebrating His birth should be in a class all by itself. We are pleased that Gap is apparently beginning to agree."

AFA officials made it clear that the boycott may be resumed if the new ad is not respectful to Christians and Christmas shoppers.

American Family Association is a pro-family advocacy organization with over 2.5 million online supporters.

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