The American Family Association (AFA) has ended its successful boycott of Gap, Old Navy and Banana Republic after Gap, Inc. aired an Old Navy commercial with an unambiguous "Merry Christmas" message over the Thanksgiving weekend.
AFA President Tim Wildmon said, "We're in this fight because we are disturbed by the increasing secularization of our culture in general and Christmas in particular. We're gratified that Gap has responded to the thousands of phone calls, emails and petitions from Americans who share our concerns. We hope to engage Gap in dialogue over this next year, so we can move them from our "Naughty" category into our "Nice" category, just like we did with Sears and Lowe's."
The AFA is now turning its attention to other recalcitrant retailers.
Randy Sharp, AFA's director of special projects, indicated that AFA has sent certified letters to both Best Buy and Dick's Sporting Goods. "We're urging them to include 'Christmas' in their seasonal advertising. We'll see what kind of response we get, and decide on the next step from there. Consumers have lots of options when it comes to buying electronics and sporting goods, and we think they're going to want to buy them from merchants who show respect for Christmas in their appeal to shoppers."