American Family Association Hearing from Radio Shack Store Owners – Angry that Corporate Omits ‘Christmas’
American Family Association is hearing from Radio Shack
store owners who are angry about the stubbornness of Radio Shack at the
corporate level this Christmas.
Last month, AFA began a one-month boycott of Radio
Shack stores around the country for refusing to include “Christmas” in
its store signage, marketing or advertising.
AFA President Tim Wildmon has reported on www.afa.net that Radio Shack owners and operators
are upset that the electronics chain has refused the use of “Christmas” in
company advertising directed to Christmas shoppers. The company chooses the
politically correct term “holiday” instead.
“Radio Shack owners have told us that the company’s anti-Christmas
attitude is hurting business,” Wildmon said. “We have heard from about a dozen
Radio Shack owners who say they have pleaded with the corporate office to
recognize Christmas in company advertising. Radio Shack might be concerned with
its bottom line, but the real bottom line is that the company is damaging its
own brand as well as hurting their franchisees and store owners.”
“They aren’t listening to customers and they aren’t listening to us,” one
store owner told AFA. “How difficult is it to add ‘Christmas’
to a website, for crying out loud?” Another owner reported that a majority of
his business depends on Christmas shoppers and the company should at least
acknowledge them by making them feel welcome.
Halfway into the one-month boycott, which began Nov. 25, AFA
has gathered nearly 60,000 signatures on the online Boycott Pledge, found on
the Action Alert
page of AFA.net.
AFA is also winning the fight to persuade other corporations
to be Christmas-friendly: Home Depot, Sears, JCPenney and others have
included Christmas verbiage in their advertising because AFA
constituents and Americans nationwide have called these corporations.
“We encourage everyone to do the same and call Radio Shack!” Wildmon
Shoppers can take action to encourage Radio Shack to use “Christmas” in its
advertising and signage through several steps:
- SIGN:Sign the Boycott Radio Shack Pledge. AFA
will regularly update Radio Shack on how many people have signed the
- CALL: Follow up your signature
with a phone call to the Radio Shack corporate office at (817) 415-3011,
option 0. Let them know you are serious about taking your business
- POST: On Facebook, leave a
comment on Radio Shack’s Facebook page for an immediate
impact that will get their attention.
- CONTACT: Connect with the local
Radio Shack in your area, and politely let the manager know that you won’t
be shopping there this Christmas season. Ask the manager to pass your
comments along to the corporate office.
American Family Association recently released its 2013 list
of Naughty or
Nice retailers, letting shoppers know which are “For Christmas”
and which are “Against Christmas.” AFA noted 60 stores who
either tell shoppers to have a “Merry Christmas,” use “Christmas” on a regular
basis or recognize Christmas in some other way. The list also calls out 11
retailers that may use “Christmas” sparingly, but as a company, does not
For more information on American Family Association, visit www.afa.net.
To interview a representative from American Family
Association, contact Deborah Hamilton at firstname.lastname@example.org,
215-815-7716 or 610-584-1096.
American Family Association (AFA) a non-profit 501(c3)
organization was founded in 1977 by Donald E. Wildmon, who was pastoring First United Methodist
Church in Southaven, Mississippi, at the time. Since 1977, AFA has been on the
frontlines of America’s culture war. The original name of the ministry was
National Federation for Decency but was changed to American Family Association
(AFA) in 1988. Today, AFA is one of the largest and most effective
pro-family organizations in the country with over two million online supporters
and approximately 180,000 paid subscribers to the AFA Journal,
the ministry’s monthly magazine. In addition, AFA owns and operates nearly 200 radio
stations across the country under the American Family Radio (AFR)
Other divisions of AFA include American Family Radio, the AFA Foundation
an online news provider that is syndicated around the world. AFA maintains
activist web sites such as OneMillionMoms.com and OneMillionDads.com that
rally Christian activists to contact companies asking them to drop their
advertising from objectionable TV shows. AFA web sites average over 40 million
hits and five million visitors each month. AFA uses all these means to
communicate an outspoken, resolute, Christian voice throughout America.
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