AFA Media Home  |  Press Release Archives  |  Spokespersons  |  Media Inquiry
Contact: Deborah Hamilton, Hamilton Strategies, 215.815.7716, 610.584.1096
December 16, 2013
AFA Encourages Shoppers to Keep Calling Radio Shack as Christmas Nears
American Family Association Hearing from Radio Shack Store Owners – Angry that Corporate Omits ‘Christmas’

American Family Association is hearing from Radio Shack store owners who are angry about the stubbornness of Radio Shack at the corporate level this Christmas. 

Last month, AFA began a one-month boycott of Radio Shack stores around the country for refusing to include “Christmas” in its store signage, marketing or advertising. 

AFA President Tim Wildmon has reported on that Radio Shack owners and operators are upset that the electronics chain has refused the use of “Christmas” in company advertising directed to Christmas shoppers. The company chooses the politically correct term “holiday” instead. 

“Radio Shack owners have told us that the company’s anti-Christmas attitude is hurting business,” Wildmon said. “We have heard from about a dozen Radio Shack owners who say they have pleaded with the corporate office to recognize Christmas in company advertising. Radio Shack might be concerned with its bottom line, but the real bottom line is that the company is damaging its own brand as well as hurting their franchisees and store owners.” 

“They aren’t listening to customers and they aren’t listening to us,” one store owner told AFA. “How difficult is it to add ‘Christmas’ to a website, for crying out loud?” Another owner reported that a majority of his business depends on Christmas shoppers and the company should at least acknowledge them by making them feel welcome. 

Halfway into the one-month boycott, which began Nov. 25, AFA has gathered nearly 60,000 signatures on the online Boycott Pledge, found on the Action Alert page of 

AFA is also winning the fight to persuade other corporations to be Christmas-friendly: Home Depot, Sears, JCPenney and others have included Christmas verbiage in their advertising because AFA constituents and Americans nationwide have called these corporations. 

“We encourage everyone to do the same and call Radio Shack!” Wildmon said. 

Shoppers can take action to encourage Radio Shack to use “Christmas” in its advertising and signage through several steps: 

  • SIGN:Sign the Boycott Radio Shack PledgeAFA will regularly update Radio Shack on how many people have signed the pledge. 
  • CALL: Follow up your signature with a phone call to the Radio Shack corporate office at (817) 415-3011, option 0. Let them know you are serious about taking your business elsewhere. 
  • POST: On Facebook, leave a comment on Radio Shack’s Facebook page for an immediate impact that will get their attention. 
  • CONTACT: Connect with the local Radio Shack in your area, and politely let the manager know that you won’t be shopping there this Christmas season. Ask the manager to pass your comments along to the corporate office. 

American Family Association recently released its 2013 list of Naughty or Nice retailers, letting shoppers know which are “For Christmas” and which are “Against Christmas.” AFA noted 60 stores who either tell shoppers to have a “Merry Christmas,” use “Christmas” on a regular basis or recognize Christmas in some other way. The list also calls out 11 retailers that may use “Christmas” sparingly, but as a company, does not recognize it.  

For more information on American Family Association, visit 


To interview a representative from American Family Association, contact Deborah Hamilton at, 215-815-7716 or 610-584-1096. 

American Family Association (AFA) a non-profit 501(c3) organization was founded in 1977 by Donald E. Wildmon, who was pastoring First United Methodist Church in Southaven, Mississippi, at the time. Since 1977, AFA has been on the frontlines of America’s culture war. The original name of the ministry was National Federation for Decency but was changed to American Family Association (AFA) in 1988. Today, AFA is one of the largest and most effective pro-family organizations in the country with over two million online supporters and approximately 180,000 paid subscribers to the AFA Journal, the ministry’s monthly magazine. In addition, AFA owns and operates nearly 200 radio stations across the country under the American Family Radio (AFR) banner. 

Other divisions of AFA include American Family Radio, the AFA Foundation and, an online news provider that is syndicated around the world. AFA maintains activist web sites such as and that rally Christian activists to contact companies asking them to drop their advertising from objectionable TV shows. AFA web sites average over 40 million hits and five million visitors each month. AFA uses all these means to communicate an outspoken, resolute, Christian voice throughout America. 


If you would rather not receive future communications from American Family Assoc, let us know by clicking here.
American Family Assoc, . ., ., . . United States


Charity Navigator Link