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Contact: Deborah Hamilton, Hamilton Strategies, 215.815.7716, 610.584.1096,
December 2, 2013
AFA Calls for Boycott of Radio Shack and Its ‘Holiday’ Deals, ‘Holiday’ Kickoff and ‘Holiday’ Gift Guide
American Family Association Boycotts Radio Shack for Censoring the Word ‘Christmas’

The American Family Association, (AFA, is calling on their nationwide supporters and others around the U.S. to boycott Radio Shack because they have eliminated the words that portray the reason for the season and have degraded Christmas in their stores by making the celebration of Christ’s birth a generic, bland and unholy imposter of the true meaning of Christmas. 

AFA’s limited two-month boycott of the Radio Shack chain over the company’s censorship of the word “Christmas” is one of several embargoes that the Christian, pro-family organization has instituted over the years.  AFA has found the boycott to be an effective method for calling attention to retailers who discriminate against a certain group of individuals yet still want their business – and it produces results as these corporations will usually alter their messaging in future marketing efforts, for fear of losing revenue. 

For years, Radio Shack has refused to use the word Christmas on its website, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same. 

For proof, visit and type “Christmas” in the search bar. As of today, the website brings up zero results. 

“Radio Shack is censoring the word Christmas, pure and simple,” said American Family Association President, Tim Wildmon. “Yet the company wants all the people who celebrate Christmas to do their shopping at its stores. Until Radio Shack proves it recognizes Christmas by using it in their newspaper, radio and television advertising or in-store signage, American Family Association will continue to promote this boycott.” 

Instead, at Radio Shack, consumers will find “holiday” deals, “holiday” kickoff, “holiday” cash and a “holiday” gift guide, but they won’t find “Christmas” anywhere.  It’s “Tech the Halls” and nothing else that even remotely resembles Christmas. 

“AFA has successfully influenced almost all of the nation’s largest retailers to embrace the use of Christmas in their advertising,” Wildmon continued, “but at Radio Shack, it’s ‘Bah, Humbug!’” 

Shoppers can take action to encourage Radio Shack to use “Christmas” in its advertising and signage through several steps: 

  • SIGN:Sign the Boycott Radio Shack PledgeAFA will regularly update Radio Shack on how many people have signed the pledge. 
  • CALL: Follow up your signature with a phone call to the Radio Shack corporate office at (817) 415-3011, option 0. Let them know you are serious about taking your business elsewhere. 
  • POST: On Facebook, leave a comment on Radio Shack’s Facebook page for an immediate impact that will get their attention. 
  • CONTACT: Connect with the local Radio Shack in your area, and politely let the manager know that you won’t be shopping there this Christmas season. Ask the manager to pass your comments along to the corporate office. 

American Family Association recently released its 2013 list of Naughty or Nice retailers, letting shoppers know which are “For Christmas” and which are “Against Christmas.” AFA noted nearly 60 stores who either tell shoppers to have a “Merry Christmas,” use “Christmas” on a regular basis or recognize Christmas in some other way. The list also calls out 11 retailers that may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it. In addition, the U.S. Post Office omitted Christmas stamps in its ads but included Hanukkah and Kwanzaa. 

For more information on American Family Association, visit 


To interview a representative from American Family Association, contact Deborah Hamilton at, 215-815-7716 or 610-584-1096. 

American Family Association (AFA) a non-profit 501(c3) organization was founded in 1977 by Donald E. Wildmon, who was pastoring First United Methodist Church in Southaven, Mississippi, at the time. Since 1977, AFA has been on the frontlines of America’s culture war. The original name of the ministry was National Federation for Decency but was changed to American Family Association (AFA) in 1988. Today, AFA is one of the largest and most effective pro-family organizations in the country with over two million online supporters and approximately 180,000 paid subscribers to the AFA Journal, the ministry’s monthly magazine. In addition, AFA owns and operates nearly 200 radio stations across the country under the American Family Radio (AFR) banner. 

Other divisions of AFA include American Family Radio, the AFA Foundation and, an online news provider that is syndicated around the world. AFA maintains activist web sites such as and that rally Christian activists to contact companies asking them to drop their advertising from objectionable TV shows. AFA web sites average over 40 million hits and five million visitors each month. AFA uses all these means to communicate an outspoken, resolute, Christian voice throughout America. 


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