Christian advertising rejected

Anti-Christian bias has become the norm in Hollywood and the media in recent years, and now there is evidence of this bigotry growing in the financial services industry, as well. We have learned that our friends at Faith Financial Planners were denied an paid advertisement on the website of Morningstar unless they removed the “Christian” content from their advertisement. Morningstar -- one of the largest providers of financial information on mutual funds, stocks, and portfolios for individual investors and institutions in the world -- told Faith Financial that the company had to "change the message completely and eliminate the Christian undertones.” (click here to read the ad that was denied). This is a clear example of bigotry just because Faith Financial represents a Christian message about values and investing. Faith Financial is a company that many Christians use to invest in the stock market. They screen to prevent investments in company’s involved in pornography, abortion, the homosexual agenda, etc. Their website is www.faithfinancialplanners.com . They are based in the Nashville, Tennessee area.

In an unprecedented move, after a contract had been signed by both parties, an ad sales agent for Morningstar (www.morningstar.com) informed that Faith Financial Planners that the company had reversed it’s decision to accept the ad and decided FFP must censor the “Christian undertones” in order for it to be acceptable.

TAKE ACTION

American Family Association is asking you to let the leadership at Morningstar know that this kind of Christian bigotry is unacceptable.