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Lowe's is proudly committed to selling Christmas trees this year!
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UPDATE!
Lowe's has contacted the AFA and assures us that it is proudly committed to selling Christmas trees this year, as it has done for more than 60 years. The company apologized for the confusion created in its 2007 holiday catalog when it headlined the page of Christmas trees "family trees." The error was not caught before the publication was distributed, and Lowe's says it is disappointed in the breakdown in its proofing process.
Lowe's assures us that they refer to trees as Christmas trees in this season's television and magazine ads and in its advertising flyers. The company says it is redoubling its efforts to proof its catalogs in the future to prevent this issue from recurring.
We appreciate Lowe's for listening to its customers and responding appropriately to our concerns.
Original Alert text No further action needed
In its Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe's advertises hundreds of gift items, including scores of "Family trees." In fact, the word "Christmas" only appears two times in the entire holiday catalog. The ads mentioning "Christmas" cover only 12 square inches of the 5236 square inches available.
Lowe's even has one of their "Family trees" turned upside down on a stand. We are not sure what the significance of that is.
Lowe's evidently did not want to offend any non-Christians, therefore they replaced "Christmas tree" with "Family tree." Of course, if Christians are offended that is evidently ok.
An on-line search of Lowe's website does reference some "Christmas" items. In fact, a word search of their Web site gives the exact same number—174 of the word "Christmas" as it does the word "holiday." Most of the items mentioning Christmas appear to use the promotional line given by the manufacturer.
Their Holiday 2007 catalog features scores of products, including lights, wreaths, trees, and yard decorations. Most people would associate these items with Christmas, but not Lowe's! Except for two obscure references, they refer to everything in their catalog as "holiday."
Click here to see the front cover of the catalog and a page featuring their "Family trees." catalog ad.
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