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AFA ActivismAction Alert - January 29, 20017Up Airs Nudity During Super Bowl Festivities7UP VP tells AFA spot was done in "good taste"
Over the last several years, watching the new and creative commercials during the Super Bowl has become as much of a national past time as observing the game itself. That may explain why companies who advertised during the professional football finale on January 28 were willing to dole out the $2.3 million per 30 second spot that it cost to try to get the attention of the more than 144 million people who tuned in. The new ad for the 7Up soft drink company, however, which was shown during the Super Bowl’s pregame activities, went beyond the pale in attempting to attract attention: the company’s ad featured a crowd of completely naked people in a nudist colony. The nude individuals in the camp had their private parts pixilated to obscure the image. AFA Director of Communications Allen Wildmon, who reviewed the commercial after receiving complaints, said he was extremely disappointed. “If fuzzying the image means the people aren’t really naked, then the people would’ve been clothed to begin with,” Wildmon said. “But 7Up wanted to shock the viewer with nudity, despite the fact that many people could be watching with children in the room.” Philippa Dworkin, Vice President of Corporate Communications for 7Up, told AFA the 15-second ad would run for the next 12 months, but added that the spot was done in “good taste.” “The whole theme is we have this bumbling, silly marketing executive, that comes up with all these off-the-wall ideas of how to promote 7Up,” Dworkin said. “So he turns up at a nudist colony because he figures there’s a lot of people there, and he’s gonna try to sell them 7Up.” Wildmon added that one comment in the ad, obviously made as a double entendre, was very “crude.” A trio of naked women pass the nude man hawking the soft drink, and give him the once over, while one woman says suggestively, “Nice package.” “I don’t know anyone who refers to a can of soda as a ‘package,’ so the crude double meaning is clear,” he said. “It is sad that a company like 7Up is so consumed by greed that it could care less if kids see such things,” said Wildmon. “This company is selling a soft drink, for goodness sake. Do they want us to believe that you can’t possibly sell a soft drink without shocking the viewer with nudity? What does nudity have to do with a soda?” ACTION NEEDEDPlease contact Philippa Dworkin, Vice President of Corporate Communications for 7UP and express your dismay over this ad. Politely tell Mrs. Dworkin that this ad is done in very "poor taste" and should be pulled from the airwaves. Ask Mrs. Dworkin to notify Seven UP President and CEO Doug Tough that you will not be purchasing DPSU products until the ad is pulled.A subsidiary of confection and beverage giant Cadbury Schweppes, DPSU mixes up more than a dozen beverage brands, including its namesake brands (and their diet companions), A&W and I.B.C. root beers, Canada Dry, Sunkist, Schweppes, Squirt, Vernors, and Welch's. Dr Pepper/Seven Up, Inc. Philippa Dworkin, Vice President Corporate Communications 5301 Legacy Dr. Plano, TX 75024-3109 Phone (Toll Free) 1-800-696-5891 Fax 972-673-7867
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