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AFA ActivismAction Alert - 05/06/02
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Movie Gallery is finding its partnership with three major corporations a hard pill to swallow. That’s because NASCAR, Coca-Cola, and Richard Petty Enterprises say they would never have done business with Movie Gallery, had they been aware it was a hard-core video porn distributor.
In April, Movie Gallery, a national video rental store chain which rents hard-core sex videos from their in-store “Adult Gallery,” announced their partnership with Coca-Cola, the National Association of Stock Car Racing (NASCAR), and racing legend Richard Petty. Through the agreement, Movie Gallery distributed game pieces for a chance to win trips to NASCAR races, discounts on movie rentals, or attend a Richard Petty driving school. The “Days of Thunder Movie Trivia Game” ran April 8 through May 19, 2002.
The companies say, unfortunately, they signed a partnership contract with Movie Gallery and were legally obligated to continue the promotion.
Jim Hannigan, spokesperson for Richard Petty Enterprises, said “I can assure you he [Richard Petty] wants nothing to be involved with them [Movie Gallery]. He wouldn’t want that at all.”
“This certainly doesn’t reflect the image families have come to expect from NASCAR, Coca-Cola, or Richard Petty. All three have told AFA, had they known the truth about Movie Gallery, the partnership would never have occurred,” said Randy Sharp, director of special projects for American Family Association. “Corporate America should shun any association with businesses that deal in the exploitation of women for financial gain. As a result of our efforts, these three companies are now taking steps to do just that.”
Movie Gallery has been the target of a national boycott by the AFA since last year after they refused to eliminate thousands of sexually explicit videos from back rooms, despite numerous protest rallies outside their stores. The Mississippi Department of Health and the National Hepatitis B Foundation have stated businesses like Movie Gallery, which sell or rent pornographic videos, present the danger of transmitting certain diseases to customers and employees.
Coca-Cola responded to consumers by writing, “The Coca-Cola Company does not condone or endorse pornography. We are supporting our partner, the National Association for Stock Car Auto Racing, Inc. (NASCAR), in a promotion with Movie Gallery that offers NASCAR-related prizes. We take our consumers’ concerns very seriously and will share them with the management at Movie Gallery.”
NASCAR vice-president of Corporate Communications, Jim Hunter, went further. “We’ll have to more closely scrutinize any promotion we get into. This is a wake-up call for us. We take our family ties very seriously. We would have not been a participant had we know the facts about Movie Gallery.”
Additional stories:
Exposing the Dark Secret of One of America's Most Popular Video Retailers
Young Girls Exposed to Porn; Mother Urges Boycott of Movie Gallery
Movie Gallery employee arrested for "Doning her job"
Movie Gallery employees endure sexual harassment in workplace
Movie Gallery employees at risk for HIV, Hepatitis B
Informed Communities Battling Spread of Movie Gallery Porn
ACTION NEEDED
AFA is promoting a national boycott of Movie Gallery until they get out of the hard-core pornography business. Please contact Movie Gallery and let them know you refuse to do business with them. (sample letter below)Order Movie Gallery Boycott resources (brochures and mail-in postcards) by calling AFA at 1-800-326-4543, ext. 214. Bulk quantities are available.
Movie Gallery
Chairman Joe T. Malugen
900 W. Main
Dothan, AL 36301
Phone: (Toll Free) 1-800-472-2494, ext. 22432
Email: jmalugen@movgal.com
Sample Letter
Dear Mr. Malugen,
I do not buy pornography and I do not shop at stores that sell it, rent it, or promote it! And...I'm telling my friends about your Movie Gallery stores. For the sake of our communities and families, please get out of the porn business.
Sincerely,
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