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Action Alert - June 1, 2001

JC Penney Still Refuses To Contact KingdomBuy.com

Ten companies sever ties after e-mail campaign by Yahoo! sex club members

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June 1, 2001

Some of the nation's largest retailers have severed ties with KingdomBuy.com, an online shopping mall, after the retailers were targeted in an email campaign by advocates of online porn.

The activists, who are members of numerous Yahoo! (a popular Internet portal) sex clubs, urged companies with an affiliation with KingdomBuy to drop the company. KingdomBuy was targeted because of its affiliation with AFA, whose actions recently caused Yahoo! to remove much of the pornography from its Internet servers. The email campaign portrayed KingdomBuy.com and AFA as "pro-censorship organizations" attempting to "strip people of their freedoms."

Five days after the email campaign began, two of the nation's largest retailers, JC Penney and Nordstrom, decided to immediately cancel their association with KingdomBuy.com. Other companies, like Tabasco, Brookstone, FTD, Ritz Camera, New Era Cap, Novica, and Eziba followed suit.

Avon also pulled their affiliation with KingdomBuy.com but has since restored the relationship.

"Representatives of the retailers who ended relationships with us say they were not responding to the email campaign. However, we know the email campaign was conducted, and we know that nine retailers dropped us immediately following the campaign-the first retailers to end a relationship with us since we started the business last October," said Dave Donaldson, a member of the KingdomBuy.com board of directors.

"While we don't believe these retailers knew they were being pressured by pornography advocates, the cause and effect is quite clear. We're disappointed by their actions, and we have asked them to reconsider," Donaldson said.

Through its "faith-based giving program," KingdomBuy.com uses a percentage of its profits to support more than 9,000 churches, ministries, Christian schools and missionary organizations.

ShaSha Richardson, Public Relations Director for Nordstrom, told AFA Journal that the email campaign had nothing to do with that company's decision to drop KingdomBuy. Richardson said a spot-check of Nordstrom's more than 5,000 affiliate partner websites discovered that KingdomBuy's website was religious in nature - a violation of company policy.

"Our customers have so many diverse faiths... that, to honor that diversity, as a business we need to apply [our policy] consistently across the board," she said.

Brian Fahling, Senior Trial Attorney for the AFA Center for Law & Policy, said Nordstrom's reasoning was legal, and even understandable, but still very disturbing. "More and more in our culture, the concept of diversity is being used to isolate Christianity," he said. "If Nordstrom truly believes in diversity, it should welcome all companies to affiliate with it. For this devotion to diversity to result in exclusion is bizarre."

JC Penney canceled its relationship with KingdomBuy.com on May 18. However, Jeanine Connolly, public relations manager for JC Penney.com, said she knew nothing about the email campaign by sex club members. When told that May 18 was five days after the email campaign began, she insisted that the two were unrelated, saying JC Penney's decision was based on "sound business grounds."

Gary Sutton, president of KingdomBuy, told AFA Journal that his online mall "made thousands of dollars a month for JC Penney since the partnership began."

"Just what were those 'sound business grouds?'" he said. "We have contacted JC Penney repeatedly to try to find out why they dropped KingdomBuy.com, but they've never responded to us."

Sutton said that he remained committed to helping ministries. "We were giving back a percentage of our income to ministries, but through these difficult circumstances I have made an even greater commitment," he said. "I have told the Lord that KingdomBuy.com will contribute 100% of its profits to ministries we support, which includes AFA."


ACTION NEEDED

Please contact JC Penney again and politely ask them to extend a simple professional courtesy to KingdomBuy.com President Gary Sutton by contacting him with an explanation about their cancellation.

J.C. Penny Company, Inc.
Allen Questrom, Chairman
P.O. Box 10001
Dallas, TX 75301-8101
Phone: 972.431.1000
Email


Please contact Nordstrom and urge them to prove their commitment to diversity by restoring their affiliate relationship with KingdomBuy.com.

Nordstrom, Inc.
Bruce A. Nordstrom, Chairman
1617 Sixth Avenue
Seattle, WA 98101-1742
Phone: 206.628.2111
Email


Please contact the remaining companies who have dropped KingdomBuy.com during the sex club campaign and urge them to restore the relationship.

FTD
Mike Soenen, President
3113 Woodcreek Drive
Downers Grove, IL 60515
Phone: 800.736.3383
Email

Ritz Camera
Fred H. Lerner, President & CEO
2010 Main St. Ste. 400
Irvine, CA 92614
Phone: 877.690.0099
Email

New Era Cap Company, Inc.
Christopher Koch, President
P.O. Box 208
Derby, NY 14047-0208
Phone: 800.989.0445
Email

Brookstone
Michael Anthony, President
17 Riverside Street
Nashua, NH 03062
Phone: 603.880.9500
Email

Tabasco
McIlhenny Company
Avery Island, LA 70513
Phone: 800.634.9599
Email

Novica
Roberto Milk, President
11835 W. Olympic Blvd. Ste. 750E
Los Angeles, CA 90064
Phone: 310.479.6685
Email

Eziba
James Bretinger
87 Marshall Street, Bldg. 1
North Adams, MA 01247
Phone: 888.404.5108
Email


AFA encourages you to show your support for KingdomBuy.com and the many companies who have not buckled to the sex club scheme by shoppping at the AFA online mall.



 
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