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AFA Action Alert!

Companies target teens with "Scent to Bed" ad campaign

Retailers selling fragrances called FCUK Him and FCUK Her
Dear Friend of the Family,

USA Today recently reported that a group of retailers will soon begin selling new fragrances named FCUK Her and FCUK Him in their stores.

The United Kingdom-based apparel company French Connection Group (which operates under the acronym FCUK, for French Connection U.K.) is producing the new fragrances.

A $10 million marketing campaign built on the theme "Scent to bed," will push the fragrances toward teens. They will be advertising the product in teen-oriented magazines.

***CLICK HERE TO TELL THESE RETAILERS YOU DO NOT APPROVE.***
(Be sure to see our special P.S. below about how Target is snubbing their nose at concerned parents)

Go to the site scenttobed.com and you will immediately see the question, "Where the fcuk are you?"

Here are some other examples:

In a previous campaign, invitations for a New York party were shaped like hotel doorknob hangers and read "FCUK in progress."
A holiday promotion for the fragrances calls for stores to issue "License to FCUK" cards, which include a code to enter at scenttobed.com for a chance on a trip for six to Club Med and a list of "best pick-up lines."

Some stores have refused to join the campaign, but many are eagerly joining with the hopes of making millions by exploiting our children. [Click here to see a list of participating stores.]

ACTION NEEDED

Please send your email to these retailers letting them know of your concern. (Your message will route through our AFA Action Center to each of the stores listed.)

Please forward this email to just one friend. It is time to stop the exploitation of our children!

Sincerely,

Donald E. Wildmon, Founder and Chairman
American Family Association (AFA Action Alert)

P.S.: Last week, we asked you to contact the Target corporation for promoting this product through their Marshall Field's chain. Target is blocking all emails and giving flimsy excuses. Don't be fooled by their attempt to discourage you.

The bottom line remains - Target is responsible for Marshall Field's promotions of the FCUK line. Call them toll-free at 1-800-440-0680, extension 1.

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AFA Action Alert!

Companies target teens with "Scent to Bed" ad campaign

Retailers selling fragrances called FCUK Him and FCUK Her

ACTION NEEDED

E-mail this page to a friend You are receiving this mailing because you subscribedto %%list.name%% as %%emailaddr%%.AFA may periodically contact you regarding issues of concern to the family. If you do not wish to receive further communications from us, click here to unsubscribe.

E-mail this page to a friend

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