November 13, 2001
Disney-owned ABC delivered on the network's promise to air Saving Private Ryan on Veterans Day, complete with the biggest deluge of profanity ever heard on the public airwaves. Advance publicity focused on the network's plan to air the movie uncut. In addition to profanity, the movie contained the most graphic blood-and-gore scenes prime-time has ever shown -- dismemberment, body organs lying outside the body, blood running in the streets and more.
"We're no longer shocked by anything the networks choose to air, especially ABC," said Dr. Don Wildmon, president of American Family Association (AFA). "Disney and its subsidiaries have long been committed to breaking barriers that attack traditional moral values. We believe ABC could have delivered the same stirring message without the explicit profanities and graphic gore."
The engaging World War II script delivered a steady stream of profanity, including the "F" word, the "S" word, and "GD" (plus several more uses of "God" and "Jesus" as profanities). Each of those terms was used at least 10 times, according to AFA monitors. AFA said the movie carried about 40 national ads, only two-thirds the normal number for a three-hour movie.
Wildmon said Ford automobiles were the major sponsor, and others included Capital One Credit Cards, Sears, and McDonald's.
ACTION NEEDED
Please contact Disney/ABC and Ford to inquire why any responsible corporate citizen would elect to deliver the biggest deluge of profanity ever heard on the public airwaves, including the "F" word, the "S" word, and "GD" (plus several more uses of "God" and "Jesus" as profanities)? Urge them to stop this assault upon our families.
Mr. Steven Bornstein, President
ABC Entertainment
77 West 66th St.
New York, NY 10023
Phone (212)456-7777
Fax (212) 456-7328
Email
Best Buy Co., Inc.
Chrm. Richard M. Schulze
P. O. Box 9312
Minneapolis, MN 55440
Phone 612-947-2000
FAX 612-947-2422
www.bestbuy.com
PRODUCTS: Best Buy retail stores.
Capital One Financial Corp.
Chrm. Richard Fairbank
2980 Fairview Park Drive, Suite 1300
Falls Church, VA 22042
Phone: 703-205-1000
Fax: 703-205-1755
www.capitalone.com
PRODUCTS: Capital One credit cards.
Ford Motor Company
Chrm. William Clay Ford, Jr.
P. O. Box 1899
Dearborn, MI 48121
Phone 313-322-3000
Fax: 313-845-7512
Toll Free: 1-800-392-3673
Email (Form)
PRODUCTS: Ford cars and trucks, Hertz car rentals, Jaguar luxury cars, Lincoln luxury cars, Mercury cars and minivans, Volvo automobiles.
Kmart Corporation
Chrm. Floyd Hall
3100 West Big Beaver Road
Troy, MI 48084
Phone 248-643-1000
FAX 248-643-5249
Toll Free: 1-800-63-KMART
www.kmart.com
PRODUCTS: Kmart stores
Luxottica Group
President
44 Harbor Park Dr.
Port Washington, NY 11050
Phone 516-484-3800
Fax 516-484-4481
www.luxotticagroup.com
PRODUCTS: Lenscrafters optical services, Ray-Ban sunglasses.
MasterCard International, Inc
Pres. Robert Selander
2000 Purchase St.
Purchase, NY 10577
Phone 914-249-2000
FAX 914-249-4151
www.mastercard.com
PRODUCTS: MasterCard credit cards.
Philips Electronics North America Corp.
Pres. William Curran
1251 Avenue of the Americas
New York, NY 10020
Phone 212-536-5000
FAX 212-536-0875
Toll Free: 1-800-243-7884
PRODUCTS: Magnavox electronics, Norelco shavers and appliances, Philips light bulbs, Schick electric razors, Sylvania televisions and audio-video centers.
Reckitt & Colman Inc.
Pres. Joseph Healy
1655 Valley Rd.
Wayne, NJ 07474
Phone 973-633-3600
FAX 973-633-3633
PRODUCTS: Black Flag insecticide, Carpet Fresh, d-Con products, French's food products, Lysol disinfectant, Resolve spray carpet cleaner,Sani-Flush toilet cleaner, Wizard room deodorizer, Woolite detergent.
Sears, Roebuck and Co.
Pres. Alan Lacy
3333 Beverly Road
Hoffman Estates, IL 60179
Phone 847-286-2500
FAX 847-286-7881
Toll Free: 1-800-732-7780
www.sears.com
PRODUCTS: Craftsman tools, Diehard batteries, Kenmore appliances, Sears department and specialty stores.
SmithKline Beecham Corporation
Chrm. Peter Walters
P.O. Box 7929
Philadelphia, PA 19101
Phone 215-751-4000
FAX 215-751-3400
Toll Free: 1-800-366-8900
www.sb.com
PRODUCTS: Aquafresh toothpaste, Contac decongestant,Sucrets lozenges, Tagamet medication, Tums antacid tablets, Vanquish pain medication.
Tandy Corporation
Chrm.Leonard H. Roberts
100 Throckmorton, Ste. 1800
Ft. Worth, TX 76102
Phone 817-415-3700
FAX 817-415-3500
www.tandy.com
PRODUCTS: Incredible Universe stores, Radio Shack stores, Tandy computers and cellular telephones.
Target Corporation
Chrm. Robert J. Ulrich
777 Nicollet Mall
Minneapolis, MN 55402
Phone 612-370-6948
FAX 612-370-5502
www.targetcorp.com
PRODUCTS: Dayton's department stores, Marshall Field's department stores, Mervyn's department stores, Target stores.
The Walt Disney Company
Chrm. Michael Eisner
500 S. Buena Vista Street
Burbank, CA, 91521
Phone (818) 560-1000
FAX (818) 526-1137
Email (Form)
Tricon Global Restaurants, Inc.
Chrm. Andrall E. Pearson
1441 Gardiner Lane
Louisville, KY 40213
Phone 502-874-8300
FAX 502-874-2690
Toll Free: 1-888-874-4986
www.triconglobal.com
PRODUCTS: Kentucky Fried Chicken restaurants, Pizza Hut restaurants, Taco Bell restaurants.
Write Your Congressman and Senator
Senate Zip Code 20510
House Zip Code 20515
Washington, DC 20515
PRODUCTS: Express Mail Service, U.S. Air Force, U.S. Armed Forces, U.S. Marines, U.S. Navy, U.S. Armed Services.