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Rating the Top Retailers and How They Market to Christmas Shoppers

Take Action: Click On Any "Naughty" Company Name For Details and Contact Information

An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.
Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it
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  • AFA Online Store

    An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

    https://www.afastore.net

  • Cracker Barrel

    An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

  • Hobby Lobby

    An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

  • Kirkland's

    An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

  • Lowe's

    An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

  • Michael's Stores

    An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

  • Wal-Mart

    An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.

  • 1-800-Flowers.com

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Ace Hardware

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Banana Republic

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Bass Pro Shops

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Bed Bath & Beyond

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Belk

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Big Lots

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Books-A-Million

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Cabela's

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Dick's Sporting Goods

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Dillards

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Do-It-Best Hardware

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Dollar Tree

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • H.E.B. Stores

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • HSN.com

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Hallmark

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Harris Teeter Stores

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Home Depot

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Hy-Vee Stores

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • JCPenney

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • JoAnn Fabrics

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Kmart

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Kohl's

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Kroger

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • L.L. Bean

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Macy's

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Marshalls

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Meijer

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Menard's

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Neiman Marcus

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Pier One Imports

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • ProFlowers.com

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Publix

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • QVC.com

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Rite Aid

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Scheels Sporting Goods

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Sears

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Super D Drug

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Target

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • TJ Maxx

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Toys R Us

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • True Value

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

  • Zappos.com

    Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.

Marginal
  • Academy Sports + Outdoors

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Bath & Body Works

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Best Buy

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Cooking.com

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • CVS Pharmacy

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Fred's

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Old Navy

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Safeway

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Sam's Club

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Starbucks

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • UncommonGoods.com

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Walgreens

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


  • Whole Foods

    Company refers to Christmas infrequently, or in a single advertising medium, but not in others.


Naughty
  • Amazon.com

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


  • Barnes & Noble

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


    Contact Barnes & Noble:

  • Dollar General

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


  • Family Dollar

    Family Dollar shamelessly opens their stores on Christmas morning, showing they think more of the dollar than the family.


    Contact Family Dollar:

  • Foot Locker

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


    Contact Foot Locker:

  • Gap, Inc.

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


  • Hancock Fabrics

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


  • The Limited

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


  • Maurice's

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


    Contact Maurice's:

  • Nordstrom

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


  • Office Depot

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


    Contact Office Depot:

  • Office Max

    Office Max is now owned by Office Depot. Click on Office Depot for contact information.


  • Pet Smart

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


    Contact Pet Smart:

  • Staples

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


    Contact Staples:

  • Stein Mart

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


  • Supervalu

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.


    Contact Supervalu:

  • Victoria's Secret

    Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it.



We continually update the list, so check back often.

Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Want to report a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.

Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.

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