PetSmart's Response Concerning Christmas Promotions

 

PetSmart has heard and is addressing concerns about “Christmas” not being found in our online holiday promotional material. While we do not have a policy related to the use of holiday terms in our marketing and advertising materials and our omission of Christmas was not necessarily a conscious one, it is unfortunate and regrettable.  You will be pleased to know we have already made some changes to incorporate Christmas on our website and will continue to do so where possible.  (For example, if you visit www.petsmart.com you will see a banner inviting you to “Surprise your pet with the perfect gift for Christmas & the Holiday season.”) We strive to be authentic in what we say and do and believe that the use of Christmas or other religious or cultural terms in describing holiday related products and activities is in keeping with that brand characteristic. Thanks for voicing your concerns with us.

 

Bruce K. Richardson

Director, External Communications

Corporate Communications

PetSmart