Press Release

JCPenney picks up Abercrombie slack

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Contact: Randy Sharp, extention 240
American Family Association
Dr. Donald E. Wildmon, Chairman
P.O. Drawer 2440
Tupelo, Mississippi 38803
Phone: 662-844-5036
Fax 662/842-7798
URL: www.afa.net

For immediate release: December 11, 2003

"Attitude" shirts direct kids to accept casual sex as lighthearted fun.

TUPELO, MS - As Abercrombie & Fitch recoils from public pressure created by their pornographic Christmas catalog fiasco, JCPenney & Co. appears intent on continuing the casual sex message dumped by the former.

JCPenney continues its campaign, deliberately targeting young teens with printed "attitude" shirts. These shirts contain highly suggestive sexual innuendos and blanket the Junior departments.

A printed shirt for the fictional "McLay’s Plumbing Service" has "Winki" proclaiming, "No pipe too big or small. We clean your pipes 24/7," while "Wanda’s E-ZZZ Slide" promises, "Hot wax for a deeper, richer shine and wet looking curves."

Others read, "Had a great time last night, whoever he was" and "You don’t know me, but your girlfriend does."

Some call them innocent and flirty, but AFA chairman Don Wildmon says the messages sold by JCPenney send kids in society the wrong message. "It implies teens are loose and carefree with their bodies. It just isn’t true. Millions of young people are choosing to remain pure until marriage. JCPenney is promoting casual and promiscuous sex for young kids."

"Every day, over 8,000 teens contract a sexually transmitted disease by following the guidance dished out on JCPenney products," said Wildmon. "To peddle this message is reckless and irresponsible."

Wildmon says over 2,000 people have contacted JCPenney this week alone, asking them to remove the offensive product from their store shelves.

-30-See:

www.OneMillionYouth.com
www.JCPenny.com

JCPenney contact: Vanessa Castagna at 972-431-1000