There is no reason to use indecent ads to sell food products.
- Monica Cole
Devour microwave meals, owned by The Kraft Heinz Company, is offending families with not one but two inappropriate commercials. Both ads use sexual innuendo and suggestive language. Parents find this type of advertising disgusting particularly since they air during the day and prime time when children are likely watching.
In "Pool Boy," a teenager is standing in the kitchen, wearing only tiny swim trunks, while he and the woman of the home discuss his food with back and forth dialogue including "oh yeah, so creamy, so creamy, creamy cream, oh yeah, oh yeah" before her husband walks in on them and says, "Hey, you're eating my meal you punk."
In "Lunch Spank," a guy in a lunchroom is talking dirty to his frozen meal. He tells it to say his name while he says, "you like that don't you?...you naughty little" and then spanks his lunch with his fork. A coworker walks in on him and asks if he just spanked his lunch. He replied, "yes" to which the coworker follows up with, "Nice." The tagline they are using at the end of all their ads is "Food You Want To Fork."
Devour's shameful advertising campaign doesn’t stop with perverted commercials though. Posts by Devour Foods on their Facebook page include:
- Dive in to obscenely creamy new frozen meals. #FoodYouWantToFork
- Always be prepared. #FoodYouWantToFork (With an image of forks wrapped in condom wrappers.)
- Warning: This video contains explicitly bacony new frozen meals. #FoodYouWantToFork
The Kraft Heinz Company has gone too far and will push away loyal, conservative customers with this new ad campaign. Families will not be able to buy any of their products until they clean up their advertising. Who will want Kraft Heinz products in their fridge or pantry if this vulgarity is what they represent?
One Million Moms cannot get over the gall of this company. It is unnecessary for Kraft Heinz to use sex to sell frozen food! Why would Kraft Heinz deliberately turn off consumers with sex-laden advertisements? They need to hear from 1MM concerning these sleazy commercials. There is no reason to use indecent ads to sell food products.
Please use the information we have provided to contact The Kraft Heinz Company and urge them to discontinue their offensive Devour Foods #FoodYouWantToFork campaign immediately.
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