We sometimes make decisions that once executed, turn out to [be] disastrous – and this was one of those decisions.
- Keith McDonough
Some victories take place within only two hours of letting our voice be heard, while others take much longer, and that is OK.
After nearly two months, rue21 has responded to our concerns regarding their recent “BAD A$$ Sale” advertising campaign and issued this response:
Thank you for your letter. I want to apologize for having offended you. We sometimes make decisions that once executed, turn out to [be] disastrous – and this was one of those decisions. You can rest assured with the knowledge I have heard, you and other customers of the same opinion will never, ever see anything like this signage in our stores while I hold this position. I can only hope you will consider coming into our stores again.
CEO, rue21, Inc.
No further action is needed, but you can keep their decision in mind especially during the Christmas shopping season.
Together and with God’s help, we are making a huge difference!