American Family Association Calls Out Sponsors of WE tv’s ‘Sex Box’ Show
TUPELO, Miss.—Television has reached a new low.
The cable network WE tv has launched a show called “Sex Box,” which airs real-life couples having sex for a national television audience. Based on a UK show of the same name, “Sex Box” goes where no other reality show has gone, as its participants enter a camera-free, soundproof box on stage, have sex and then discuss their “intimacy issues” with a panel of so-called experts—all in front of a live studio audience.
Monica Cole, executive director of OneMillionMoms.com (1MM), a division of the American Family Association (AFA, www.afa.net) is calling out WE tv, which is owned by AMC Networks, for airing the disgusting program that features both heterosexual and homosexual couples.
“Although the audience doesn’t see the couples having sex,” Cole wrote online, “the titillating premise that we’re watching while real couples are engaging in an intimate act inside the box on stage is obviously the hook WE tv is using to lure viewers.”
1MM is encouraging those concerned with the show to contact sponsors and advertisers, which presently are few because companies know better than to associate with culturally degrading programming.
“Sponsors are aware that their actions have consequences, and the majority did not want to have any part in this program after the massive public outcry,” Cole added.
According to WE tv, “Sex Box is a groundbreaking, unprecedented and life-changing way for couples in crisis to heal their sexual and emotional issues. Each week three couples from a wide variety of backgrounds bring their pressing concerns to our expert therapists with hopes of repairing their troubled relationships.”
The only national sponsor for the show, which has aired three episodes, is Arm & Hammer (Church & Dwight Co.). 1MM is asking concerned parents and grandparents to contact the company and ask it to pull its financial support from “Sex Box” by one of the follow ways:
- Call Arm & Hammer at 1-800-524-1328.
- Connect with Arm & Hammer on Facebook or via its web site.
- Email Arm & Hammer at Media.Inquiries@ChurchDwight.com.
The Parents Television Council®, a non-partisan education organization advocating responsible entertainment, says “Sex Box” “far exceeds the limits of decency” and has also started an online petition to stop the show.