Subject: I'm boycotting PetSmart this Christmas
I am offended that PetSmart snubs "Christmas" to the point of trying to make it non-existent.
Please know that your company's decision to reject Christmas is reason enough for me to reject your company.
Until PetSmart includes "Christmas" in its advertising, I am boycotting your company this year, and doing my Christmas shopping with companies who don't offend me.
AFA is calling for a limited one-month boycott of PetSmart over the company's censorship of the word "Christmas."
For years, PetSmart has refused to use the word Christmas on its website, in television commercials, newspaper ads and in-store promotions, despite tens of thousands of consumer requests to recognize Christmas and in spite of repeated requests from AFA to do the same.
Sign the Boycott PetSmart Pledge Now!
Want proof? Go to www.PetSmart.com and type "Christmas" in the search bar. As of today, the website brings up zero results, although the company’s website is clearly marketing to "Christmas" shoppers.
At PetSmart, you'll find a "Holiday Shop," a "holiday" wish list and plenty of "holiday" items, but you won't find "Christmas."
Ironically, PetSmart had no problem with saying Halloween though. They promoted their "Halloween Shop" very heavily for weeks in October. So why are they so afraid of Christmas?
PetSmart is censoring the word Christmas, pure and simple. Yet the company wants all the people who celebrate Christmas to do their shopping at its stores.
Until PetSmart proves it recognizes Christmas by using it in their newspaper, radio and television advertising or in-store signage, the boycott will be promoted throughout this Christmas season.
AFA has successfully influenced almost all of the nation's largest retailers to embrace the use of Christmas in their advertising. But at PetSmart, it's "Bah, Humbug!"
Sign the Boycott PetSmart Pledge. AFA will regularly update PetSmart on how many people have signed the pledge.
Follow up with a phone call. Call the corporate office at 1-800-738-1385 x2518 and let them know you are serious about taking your business elsewhere.
Facebook Users: Leave a comment on PetSmart's Facebook page for an immediate impact that will get their attention.
We recommend you call your local store manager and politely let him know you won't be shopping his store. Ask him to pass your comments along to the corporate office.