In Cottonelle’s newest advertising campaign “Dare to Go Commando,” a company spokeswoman asks individuals if they feel cleaner after using Cottonelle because of the ripple texture. The Cottonelle spokeswoman goes so far as to ask another woman if she feels clean enough to go commando now. The woman agrees and walks back into the restroom to return with her undies in a small shopping bag. The commercial ends with both women pulling down the waistbands of their pants just enough to reveal they don’t have panties on.
Cottonelle is encouraging consumers to go without underwear. Oh, please! This is ridiculous. This type of advertising is extremely inappropriate.
The tissue paper company also has a similar ad, “Go Cottonelle. Go Commando.” In this ad, the spokeswoman asks a man to go commando, and it ends the same way.
Please email Cottonelle and ask the company to put a stop to this marketing campaign and cancel the “Commando” ads immediately.
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