On February 27, the WE tv network (owned by AMC Networks) aired real-life couples having sex for a national television audience. Based on a U.K. show of the same name, “Sex Box” goes where no other reality show has gone when its participants enter a soundproof box on stage, have sex, and then discuss their “intimacy issues” with a panel of so-called experts, all in front of a live studio audience.
The bad news is the program did air, but the good news is it had a “limited commercial premiere,” and the program ended five minutes before the hour was over. This tells 1MM that they had not planned to air “limited commercials” but that they may have had a difficult time selling ad time.
Although the audience doesn’t see the couples having sex, the titillating premise that we’re watching while real couples are engaging in an intimate act inside the box on stage is obviously the hook WE tv is using to lure viewers.
1MM communicated your message to the network and advertisers, along with millions of other concerned parents and grandparents disgusted by the show. Sponsors are aware that their actions have consequences, and the majority did not want to have any part in this program after the massive public outcry.
The more voices we have, the louder our message will be to stop “Sex Box.” Please use the information we have provided on our website to contact Arm & Hammer (Church & Dwight Co.), one of the only national sponsors, and ask they pull their financial support from “Sex Box.” Click on link to Take Action!
http://onemillionmoms.com/current-campaigns/sex-box-scrambles-for-sponsors/
Blessings,
Monica Cole
Director, OneMillionMoms.com
