One Million Moms appreciates ABC Family changing its name to Freeform since the network’s programming did not match the channel’s family-oriented name. The network’s content will stay the same, but at least parents will no longer be misled by the name.
The name change is good news! It would have been better if the network had cleaned up the programming, but since that wasn’t going to happen, a name change was necessary. Over the years there has been a public outcry because of the content aired under the family label. 1MM has warned parents numerous times that this so-called family channel was anything but that. There is nothing family-friendly about the network, and the name change was long overdue since it was confusing families.
Even though the Freeform network can be avoided or even blocked in homes, the bad news is previews for Freeform programs are now being advertised on the Disney Channel. ABC Family Channel, now Freeform, is owned by Disney so this cross promotion would be understandable except for the fact that the content is entirely unacceptable for a children’s network. If a name change is necessary because of the content, then why would it be acceptable to advertise on a network designed for children?
One of the upcoming shows being promoted, “Shadowhunters” is about a girl who discovers on her 18th birthday that she has the power to fight demons. When commercials begin to give children nightmares then families will no longer be able to watch the Disney Channel network either. Freeform network will remain off limits for most conservative families, and if the Disney Channel does not make necessary changes it will as well. Not every program on Disney Channel is appropriate, but programs can be avoided unlike commercials.
Please share this information with everyone you know since there is strength in numbers.
You may use the information we have provided to contact Disney and strongly encourage the Disney Channel to drop all plans of airing advertisements promoting Freeform programs.
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