On a media call last, week Target CEO Brian Cornell was asked if the boycott had an effect on their sales or stock price. He responded by saying "To date we have not seen a material or measurable impact on our business. Just a handful of stores across the country have seen some activity and have been impacted."
Did you catch that? Target's CEO wants you and me to believe the boycott has had little or no effect at all on the bottom line.
Don't let his arrogance fool you. The AFA sponsored boycott of Target is most assuredly having an impact and is absolutely making a difference!
Since we launched the Boycott Target Pledge April 21, over 1.26 million people have signed on. Another interesting fact, Target has remained silent on Facebook and Twitter. The most recent post on Target’s Facebook page came April 23, and their Twitter has only had one tweet since April 19.
According to Breitbart News "Target's stock has fallen 20 percent - from $84 per share to $67 per share - since it imposed the pro-transgender policy on its customer base of families. That loss has chopped roughly $10 billion from the overall shareholder value of the company, according to a chart produced by Yahoo.com."
AFA's reason for boycotting is to prompt Target to reverse its policy thereby sending a message to other companies that it’s bad business to embrace the LGBT political agenda over common sense and safety.
In comparison to other major retailers, Target's stock has dropped three and four times more than the stock of its competitors. While there are many factors at play in the stock market, we do believe the boycott has played a role in the company’s public image and ultimate stock decline the past four weeks.
All of this suggests that your efforts are making an impact.
Here are a few specific things we encourage you to do:
- NEW!! Urge everyone you know to sell their Target Stock.
- Print this AFA Pass Along Sheet and distribute to friends and family.
- If you haven't already, sign the Boycott Target Pledge.