Search AFA

Update on Walmart’s Homosexual Video Ad

Thursday, April 04, 2019 @ 08:20 AM Update on Walmart’s Homosexual Video Ad ATTENTION: Major social media outlets are finding ways to block the conservative/evangelical viewpoint. Click here for daily electronic delivery of The Stand's Daily Digest - the day's top blogs from AFA.

Buddy Smith Senior Vice President MORE

More than 163,000 people have signed the petition to Walmart President Doug McMillon, requesting that he return Walmart back to its founding principles by removing the pro-homosexual video on their Facebook page and agreeing to remain neutral on the controversial issue of homosexuality.

A few weeks ago, AFA requested a meeting with Mr. McMillon on your behalf but was told that he was unavailable to meet with us. However, we were offered a meeting with his representative and that meeting has now been set for later this month.

These questions remain for Mr. McMillon:

  1. Are you aware of the 163,000 families who are offended by the ad and have signed AFA’s petition to Walmart for its removal?
  2. Have you viewed the ad and read the gay-affirming comments posted by Walmart with some posts accompanied by the rainbow flag? The rainbow flag, commonly known as the gay pride flag or LGBT pride flag, is a symbol of lesbian, gay, bisexual and transgender (LGBT) pride and LGBT social movements. The appearance here is that Walmart, Inc. has joined the LGBT movement. Is this true or false?
  3. Are you aware that Walmart has only commented on the positive posts on the ad but has completely ignored the hundreds expressing objections? Does this mean that Walmart does not care about those who have objections and have been offended?
  4. 163,000 families supportive of AFA - including many of your own customer base - have been offended by the gay-affirming ad. What is your defense of the ad? These families are awaiting a response – and deserve one.
  5. AFA has always maintained that Walmart and other corporations should not take sides by promoting the LGBTQ social and political agenda. Why has Walmart chosen sides against the traditional definition of family with this ad?

We hope to have these answers soon and pledge to keep you updated on our efforts. In the meantime, the petition remains active and I encourage you to sign it, then invite friends and family to stand firm against this attack on natural marriage. Learn more at

Please Note: We moderate all reader comments, usually within 24 hours of posting (longer on weekends). Please limit your comment to 300 words or less and ensure it addresses the content. Comments that contain a link (URL), an inordinate number of words in ALL CAPS, rude remarks directed at the author or other readers, or profanity/vulgarity will not be approved.


Find us on social media for the latest updates.




P.O. Drawer 2440 Tupelo, Mississippi 38803 662-844-5036 FAQ@AFA.NET
Copyright ©2023 American Family Association. All rights reserved.