Mattel recently announced its launch of a gender inclusive doll line called Creatable World, now available online through Wal-Mart, Target, and Amazon.
Mattel's promise is to make doll play more inclusive for all children, both boys and girls, and to promote the idea that all are welcome (#AllWelcome). The company’s website states: “In our world, dolls are as limitless as the kids who play with them. Introducing Creatable World, a doll line designed to keep labels out and invite everyone in – giving kids the freedom to create their own customizable characters again and again.”
There are six deluxe customizable doll kits available, and each kit comes with a doll, both long and short hairstyle options, and both male and female clothes and accessories. The line is all about the customization of hair, clothes, and accessories to fit whoever the child wants the doll to be – a male, a female, or a mixture of both.
Mattel’s website claims, “Creatable World gives kids a blank canvas to create their own characters. Switch long hair for short hair – add a skirt, pants, or both. It’s up to you! Mix and match, swap or share.”
In a press release on the Mattel website, Kim Culmone, senior vice president of Mattel Fashion Doll Design, explained: “Toys are a reflection of culture, and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels.”
By doing so, Mattel has actually created a toy that glorifies gender inclusivity and ignores one’s biological sex. Calling “gender” a label is the same as saying that being a male or female is no different than being tall or short.
Mattel is confusing our innocent children by attempting to destroy very definitive gender lines. Why can’t the toy manufacturer let kids be who God created them to be instead of glamorizing a sinful lifestyle? The gender inclusive dolls are the most ridiculous toys 1MM has seen in a while.
Mattel is following a trend to desensitize America by telling children they can be whatever gender they want to be. This irresponsible line of toys is dangerous to the well-being of our children. Mattel should avoid aiming to please a small percentage of customers while pushing away conservative customers who hold to the age-old truth that a boy is a boy and a girl is a girl.