Distasteful Ad from Wendy's

One Million Moms has received complaints regarding the insinuated profanity in the new ad campaign from Wendy’s. The commercial features the “$3 Baconator,” but that is not all.

Foul language (or implication of it) is unnecessary in this or any advertisement. Yet, that is apparently what Wendy’s intended. An inappropriate slogan is repeated throughout the commercial.

The voiceover states four times in a row, “Son of ...” In each case, the ad bleeps out the B-word with music. Then, with its fifth use of the B-word, the ad finally declares, “Son of Baconator is three dollars.”

Of course, the ad campaign obviously insinuates profanity throughout the entire commercial. It’s also obvious that Wendy’s chose to include this profane insinuation and to end the ad with viewers completely understanding the intended implication.

This type of advertising is entirely unnecessary. Wendy’s has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms finds this decision highly inappropriate.

Apparently, Wendy’s executives do not care about what children hear – despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Wendy’s should have the corporate responsibility not to use an age-old euphemism that offends families.

Let them know that, as a parent and a consumer, you are disgusted by their recent irresponsible marketing choices.

Wendy’s needs to know that parents disapprove!

If you agree that this marketing campaign is inappropriate, please sign our petition urging Wendy’s to cancel these “Son of Baconator” commercials immediately.