One Million Moms has received numerous complaints regarding the new ad campaign from Arm & Hammer Laundry. The commercial features Meghan Trainor launching the new Power Sheets laundry detergent. Unfortunately, it also features a “Get Your Sheet Together” slogan.
Foul language (or implication of it) is unnecessary in this or any advertisement. Yet, that is apparently what Arm & Hammer intended.
Trainor states, “Hey, get your sheet together.”
Immediately, the viewer knows what is implied since the word “sheet” so closely resembles the s-word. Many other individuals likely find this ad offensive, which is probably why Arm & Hammer has turned off the comments section of this ad on YouTube.
Of course, the ad campaign obviously insinuates profanity in the commercial. It is also obvious that Arm & Hammer chose to include this profane insinuation and to end the ad with viewers completely understanding the intended implication.
This type of advertising is entirely unnecessary. Arm & Hammer has deliberately chosen to produce controversial advertisements instead of wholesome ones. One Million Moms finds this highly inappropriate.
Apparently, Arm & Hammer executives do not care about what children hear – despite how damaging and destructive such ads are to our children. Everyone knows kids repeat what they hear. This ad demonstrates weak marketing, and Arm & Hammer should have the corporate responsibility not to use an age-old euphemism that offends families.
Let them know that, as a parent and a consumer, you are disgusted by their recent irresponsible marketing choices.
Arm & Hammer needs to know that parents disapprove!
If you agree that this marketing campaign is inappropriate, please sign our petition urging Arm & Hammer to cancel these “Get Your Sheet Together” commercials immediately.
