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Wendy’s restaurant has partnered with Netflix for the release of the second season of Wednesday (an American supernatural, mystery-comedy series). Wendy’s newest campaign for their combo meal features the dark, evil, and gloomy characteristics of Wednesday Addams. The marketing campaign, meant to “torment” customers, includes a television commercial and a display in the restaurant advertising a grotesque combo meal available for a limited time.
The fast-food chain calls it “pure punishment in a bag,” and if that does not sound dark enough, the contents leave even less to be desired: “Rest in 10-Piece” nuggets, a small “Cursed & Crispy” fries, and a “Raven’s Blood” Frosty. It is packaged in a Wednesday-themed bag with the dark slogan “There’s Nothing Happy About This Meal” printed on it, which is an obvious play on words.
Wendy’s also includes two of the four mystery “Dips of Dread” sauces. The customer does not get to decide the flavor; “fate” determines what is received as “you must surrender to your destiny.”
The four “nightmarish” flavors are:
- You Can’t Hyde
- This Will Sting
- Grave Mistake
- Nowhere to Woe
At first glance, viewers could mistake the advertisement for a horror film from the dialogue of Wednesday Adams that includes, “My meal is tribute to the suffering that awaits us all,” “It’s pure torture for your taste buds,” and “Enjoy the anguish.”
It is extremely disappointing for the family restaurant chain to support such an evil-themed marketing campaign, especially since Dave Thomas, the late Wendy’s founder, was a religious man and devout Christian. His faith was important to him and a huge part of his identity, and even the basis of his philanthropy, the Dave Thomas Foundation for Adoption.
If you agree that this dismal and dreary marketing campaign is inappropriate, please sign our petition urging Wendy’s to cancel this depressing ‘Meal of Misfortune’ campaign immediately and to never agree to this type of partnership in the future.
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