Abercrombie & Fitch (A&F) has been well known for using highly sexualized marketing techniques to lure young people into its stores...but that's all changed now that the company has ousted former CEO Michael Jefferies.
After 13 years of AFA's campaigning against A&F's trashy catalogs, shirtless models and pornographic ads, the company has shed the tawdry image and is now making its stores family friendly.
See OneNewsNow story here.
The company has turned up the lights, turned down the music and cut back on the level of colognes that shoppers are forced to breathe. "By the end of July, there will no longer be sexualized marketing used in marketing materials, including in-store photos, gift cards and shopping bags," Abercrombie said in a news release.
A research of A&F's website, Facebook page and other social media images already show a refreshing change from just a month ago. Parents, and children alike, will find A&F's offerings respectable and decent.
And...the malls just became a bit more comfortable to visit.
TAKE ACTION
Sign the petition to A&F Chairman Arthur Martinez thanking him and the company for making its stores family friendly.
Click to Sign the Petition.
Thank you for getting involved!
Buddy Smith, Senior Vice President
American Family Association
