The Hallmark Channel has always been known for its family-friendly movies. Even its commercials are usually safe for family viewing. Unfortunately, that is not the case anymore.
After removing a controversial ad featuring two lesbians kissing at the end of their wedding ceremony, Hallmark has again reversed course – and apologized for offending the homosexual community. One Million Moms, a division of the American Family Association, is now calling for a boycott of the channel.
It is the belief of 1MM that same-sex relationships are still extremely controversial and it should be left to parents to bring up the subject with children. It is clear that Hallmark is no longer family-friendly, and parents will need to exercise caution before heading to the channel.
After the Hallmark Channel aired the commercial from Zola.com, 1MM voiced its concern and gave Hallmark the opportunity to do the right thing. On Friday, Crown Media Family Networks CEO Bill Abbott told 1MM that Hallmark Channel pulled the Zola.com commercial. He stated the advertisement aired in error, but he was informed about it after hearing from concerned 1MM supporters.
After subsequent backlash from the gay community, the Hallmark Channel caved. Reversing what it called a “wrong decision,” a Hallmark statement on Sunday said the channel will reinstate commercials featuring same-sex relationships.
The network said it would be “reaching out to Zola to reestablish our partnership and reinstate the commercials.” The statement also said, “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said simply, they believe this was the wrong decision as we’ve seen the hurt it has unintentionally caused. Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives. Anything that detracts for this purpose is not who we are. As the CEO of Hallmark, I am sorry for the hurt and disappointment this has caused.”
Conservative viewers will be disappointed to learn that Hallmark intends to not only air commercials with LGBTQ content but is open to producing LGBTQ movies in the future.
So many people feel betrayed because this is one of the very last channels that families could go to and not be bombarded with politically correct commercials and the LGBTQ agenda.
Family entertainment is not the outlet in which to be politically correct by forcing tolerance and acceptance of homosexuality – a sinful lifestyle that Scripture clearly deems as wrong. You can read so in Romans 1:18-32.
1MM has been called a hate group when speaking the truth, but the truth is anything but hateful.
The culture war, better yet the war for the soul of man, is definitely heating up. One Million Moms will keep fighting because souls are at stake. This LGBTQ spirit is the same spirit we read about in the Bible that confronted Lot. It's relentless but the good news is we serve the God who is King of kings, Lord of lords, and will not be mocked. Hallmark, Zola, etc. and all that make up those companies will ALL bow to the Lord.
One Million Moms is asking once again for Hallmark to stay true to its family-friendly roots that so many families have grown to love and to keep sex and sexual content – including the promotion of homosexuality – out of its programming.
Please sign our petition asking Hallmark to do what is right and reject airing movies and commercials with LGBTQ content! Unless Hallmark retreats your family will boycott Hallmark.
Thank you for signing, and please share with your friends and family today!
Also, post on social media #BoycottHallmarkChannel