RITZ Crackers is attempting to normalize the transgender lifestyle by airing a commercial that has absolutely nothing to do with selling crackers. The company's most recent ad features a man putting on lipstick like a woman and effeminately clinging to another man, to brainwash children and adults alike by desensitizing audiences.
The ad campaign titled "Where's there's love, there's family" has been airing on HGTV and is featured on RITZ's YouTube page. The company's goal is to redefine family as something other than God's biblical design for gender and sexuality. In its own words, RITZ says, "We're encouraging people to rethink what it means to be family."
The negative blowback against RITZ has been so bad that the company has removed the ad promotion from its Facebook page and disabled comments on its YouTube page. Watch the ad for yourself here.
The company is collaborating with the "It Gets Better Project," a LGBTQ+ program directed at promoting homosexuality and transgenderism to youth. RITZ's website states it is also donating $50,000 to help advance the LGBTQ+ agenda.
Dr. Michael Brown, host of the AFA documentary In His Image: Delighting in God's Plan for Gender and Sexuality, clearly describes the added danger RITZ's promotion can have on teens. "There is so much confusion in our society today," Dr. Brown said. "Same-sex attraction, same-sex marriage, gay Christianity, transgender identity, what's right, what's wrong."
RITZ needs to hear from you. Supporting the transgender agenda instead of remaining neutral in the cultural war is just bad business. If RITZ Crackers refuses to remain neutral, then Christians will vote with their pocketbooks and support companies that do. Sign our petition to RITZ now!
1. Sign our petition to RITZ, urging it to drop the commercial and its agenda to redefine family, gender, and sexuality.
2. Learn more about God's design for gender and sexuality, and how those struggling with transgenderism can find help through American Family Associations latest documentary, In His Image.