Kentucky Fried Chicken’s new “$10 Tuesdays” commercial includes insinuated profanity that conservatives are finding completely unnecessary. The ad praises their food, of course, and also brags about their $10 Tuesdays deal as part of their “Taste of KFC Deals” campaign. Then the commercial ends soon after the insinuated but obvious profane ending, “Son of a bucket, that’s a good deal!”
Foul language (or the implication of it) is not needed in this or any commercial, but that is obviously what KFC intended with their play on words.
KFC chose to include a phrase that sounds like a curse word and to end the ad with viewers understanding exactly what was implied.
KFC has deliberately decided to produce controversial advertisements instead of wholesome ones. One Million Moms finds this highly inappropriate.
What’s worse, KFC’s advertisements air during prime time, when families are most likely to be watching. How damaging and destructive to children! Everyone knows kids repeat what they hear, so KFC should be more responsible in its marketing decisions.
Shame on KFC’s executives, who apparently do not care about what children hear, as long as the ad gains attention for their product. This ad demonstrates weak marketing, and KFC should have the corporate responsibility not to use an age-old euphemism that offends families.
Let them know that as a parent and a consumer, you are disgusted by their recent marketing choices.
KFC needs to know that parents disapprove!
If you agree this marketing campaign is inappropriate, please sign our petition urging KFC to cancel this “Son of a bucket” commercial immediately.
