Keep up the great work! Both sponsors that One Million Moms contacted in our previous campaign decided to no longer sponsor "Naked And Afraid." Delta Faucet and Pedigree (Mars, Inc.) have pulled their support from this disgusting program and from the Discovery Channel's website. Their ads were not present during the five-hour marathon and are no longer on the network's site.
Parents are under the assumption that the Discovery Channel is safe and educational, but this is not true. The title of this program is a give-away, and with a TV-14 rating, you can be assured this is not a show for family viewing.
The show "Naked And Afraid" has cast members who are dropped in the jungle with no food, no shelter, and no clothes. The two humans selected, one male and one female, must work as a team but they have never met before in their lives. The program shows them stripped naked, blurring out frontal body parts but never blurring out their backsides. Even though the frontal body parts are blurred out, showing so much skin is considered soft porn. In cold temperatures, they must survive by using each other's body heat, pressing their bare bodies together to keep warm.
This decision to air a reality program full of nudity is harmful to the cast members and their families, and to all children and families that happen to view the show. This ultimate sexual exploitation of families is disturbing and inexcusable.
Discovery Channel has lost its moral compass and should be ashamed to air nudity and call it entertainment. This program needs to be canceled immediately. Previews and promos for this show air all throughout the day and on many other networks.
Please contact The Hershey Company with the information we have provided on our website and request that it no longer sponsor the program "Naked And Afraid" and no longer financially support the Discovery Channel unless the show "Naked And Afraid" is canceled.
Urge Hershey to place Discovery Channel on its "do not advertise" list in protest of pushing suggestive material directly into America's living rooms. Let them know the program is inappropriate and even the commercials are offensive, plus it portrays inappropriate content that their company would probably not desire to be associated with.
Click on link to Take Action today!
http://onemillionmoms.com/current-campaigns/way-to-go-and-lets-do-it-again/
Blessings,
Monica Cole
Director, OneMillionMoms.com
