Target—The Scariest Place on Earth? (1)

As orange pumpkins, candy corn and kids’ costumes make their way into stores, some consider October a pretty scary time. That’s especially true at Target, where a frightening restroom and fitting room policy continues to put women and children at risk.

In a recent Action Alert to its more than one million friends and supporters, AFA outlined just 10 examples that show why Target should immediately rescind its dangerous policy and keep men out of women’s bathrooms and dressing rooms.

Since this spring, American Family Association (AFA, www.afa.net) has encouraged shoppers to #BoycottTarget after the retailer publicized its dangerous policy, and thus far, more than 1.4 million shoppers have signed the pledge. Now, AFA is working toward 1.5 million signatures so that the retailer finally pays attention to these concerned Americans.

“While the American Family Association and our values are in line with celebrating harvest-style festivals rather than Halloween, we realize that many American shoppers will be spending a great deal of money this month on decorating, party and treat items,” said AFA President Tim Wildmon. “The one-million mark for the #BoycottTarget signatures was significant, and Target took note but did nothing to protect women and girls in their restrooms and fitting rooms. Now, AFA is encouraging those who haven’t yet signed to take action so we can reach 1.5 million—and perhaps Target will finally respond to these growing numbers since their revenues and foot traffic have declined nationwide.”

To interview a representative from American Family Association, contact Jen Retallick, 610-584-1096, ext. 100, Media@HamiltonStrategies.com or Deborah Hamilton, 610-584-1096, ext. 102, 215.815.7716